How a Phoenix trichologist became the obvious choice in one quarter.
Agape Hair & Wellness is a boutique trichology and hair-restoration practice in Tempe. Great clinicians, real results, and a website barely anyone was finding. We rebuilt the visibility engine end to end — paid, organic, and local — and let the calendar do the talking.
Hear it straight from the client.
Client testimonial video coming soon
One quarter, measurable lift.
Excellent care, quiet visibility.
Where we started
- A five-star, 27-review practice — but nearly invisible in Phoenix search results.
- Prior Google Ads spend delivering clicks that didn't turn into booked consults.
- An 18% search visibility score and priority keywords ranking on pages five through fifty.
- A Google Business Profile with modest views and almost no direction requests.
What the owner needed
- To be the practice Phoenix chose first — not the fourth option on page two.
- Predictable, trackable inbound consults instead of hoping ads worked.
- A search presence that compounded — organic and AI — not just a paid drip.
- Reporting in plain English, tied to booked calls, not vanity metrics.
Rebuilt the visibility engine.
Rebuilt the paid search foundation
We consolidated a scattered Google Ads account into one intent-tight Search campaign and a supporting Performance Max, then rewrote every ad around a single promise: a free 15-minute consult with a real trichologist. CTR climbed to 5.4% within the first full month.
Tuned targeting to Phoenix zip codes that actually book
We layered geo-targeting around Tempe, Scottsdale, and the East Valley — the neighborhoods producing high-lifetime-value clients — and pulled budget off metros that clicked but never called. Cost-per-conversion dropped from $29.55 to $19.95 week over week.
Rewrote local SEO for a trichology-specific search intent
Service pages were restructured around the questions clients actually ask — 'trichologist near me,' 'non-surgical hair restoration Phoenix,' 'scalp rejuvenation.' Five priority keywords moved onto the first two pages of Google inside a single reporting window.
Turned the Google Business Profile into a lead source
Weekly posts, a refreshed services list, and structured review prompts lifted profile activity to 105 Search views, 53 Maps views, and an 18-visit-per-week website flow — with direction requests up 45% week over week.
Phoenix-local terms, lifted.
Four keywords moved onto page one and one onto page two inside a single weekly reporting window — the kind of movement that quietly compounds into calls for months.
What the numbers actually said.
Source: CēSuite Digital reporting dashboard, Google Ads, Google Search Console, and Google Business Profile insights, June–July 2026.
Want results like Agape's?
If you're a local service business ready to be the obvious choice in your city, let's map what your own visibility engine should look like — no pressure, no pitch deck.